Brand Identity
The Big Thicket Association, a 501(c)3 organization, founded in 1964, was formed to save remnants of the once extensive historic Big Thicket forests with its remarkable diversity. The Association's efforts led to the establishment of the Big Thicket National Preserve in 1974 (a National Park System Unit, the first National Preserve). Threats to the fledgling Preserve have proliferated over the years and in 2003 the Preserve was designated by the National Parks Conservation Association as one of America's Ten Most Endangered National Parks, and in 2007, the Neches River (part of the Preserve) was named by the American Rivers Association as one of America's Most Endangered Rivers.
The mission of the Big Thicket Association is as follows:
The dedication and talents of Big Thicket Association members have contributed to the organization’s significant accomplishments since 1964 as one of the Big Thicket region's staunchest supporters.
Since 2015, I have collaborated with Big Thicket Association leadership to develop a brand that mirrors the significant impact the group has made in the Big Thicket community.